smartCRM is a multifaceted products,
mediated by a set of information technologies, that focuses on
creating two-way exchanges with customers so that company has an
intimate knowledge of the needs, wants, and buying patterns of their
customers. In this way, smartCRM helps companies understand, as well
as anticipate, the needs of current and potential customers.
Functions that support this business purpose include sales,
marketing, customer service, training, professional development,
performance management, human resource development, and
compensation. The uniqueness of smartCRM and its success where many
CRM initiatives have failed is because implementation was limited to
software installation without alignment to a customer-centric
strategy. This is where smartCRM scores above all the other products
in the market.